How to get more comments on your Facebook posts
With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.
Before thinking about promoting your posts, it’s important to think about the sort of posts you are posting. Some pieces of content seem to be better for generating discussion and ongoing engagement than others, and believe it or not, there’s a bit science to this. There are common elements that are present in a lot of the most comment-evoking articles, posts, pictures and videos.
In my book Conversation is King, I go into this in a lot more detail, but this article covers the basics for creating comment-evoking content for Facebook. You don’t necessarily need every single one of these elements, but the more you have, the more likely you’re likely to create discussion.
This is something that is created over time. You really want to make your followers feel like they’re part of something. Talk to them, not just about you, but as the group as a whole. Say ‘we’ rather than ‘you’ and ‘I’. Reply to their comments, and even generate some subject specific lingo: words that relate to their experiences and interests. Discuss things that they will instantly know about, and treat them almost like a friend group.
This can easily be taken too far, but by offering them an enemy, or discussing an already present enemy of your followers, you can generate a lot of discussion. The enemy, however doesn’t need to be other people. It can be something they are against, e.g. a law, illness, a state of mind.
Present an argument that has two credible sides that your followers could take. This works in two different situations: firstly, if you present an argument to only those on one side of the debate, you can increase their feeling of togetherness with your Facebook page or group. Alternatively, you can present an argument to those on both sides, and they can debate with each other.
Create content with an active human emotional element. This can be excitement, anger, awe or anything else that gets some sort of reaction. Passive emotions like contentness and sadness tend not to have such a strong effect.
Make your audience feel like they are free to enter the debate. This can be done simply with questions, or at least in a way in which they feel welcome.
People are less likely to engage in a debate if they feel like taking part will compromise their safety. Online, we can often hide behind masks, but on Facebook, most of us have our full names and profile pictures, so if it looks like your followers are getting too aggressive when they disagree with anyone else, it may be time to block certain users from taking part.
If you would like to discuss your social media marketing strategy with me, please get in contact.