How to get people interested in a completely new and innovative product

If you have a completely new and innovative product or service, unlike anything else on the market, how do you get people interested in it? What is the first step in getting someone to want something they have lived without for so long, but you know will improve their life?

In my latest video, I discuss the importance of getting the positioning right for a new product, and how you can take it to market with confidence.

If you have any questions that you’d like answered in future videos, please contact me.

About the Author

Patrick is a digital marketing consultant with around 10 years' experience, covering SEO, PPC, social media, email and user experience.

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