Why Things Catch On: Interview with Jonah Berger

I previously owned a digital and mobile marketing blog- Go-Mash Mobile. When I worked there I was lucky enough to interview Jonah Berger, Marketing Professor at the Wharton School and bestselling author of Contagious: Why Things Catch On about the psychology behind sharing content, and whether mobile technology has changed the way that happens. Go-Mash is no longer online, but I kept hold of some of the best articles, including this one.

Contagious: Why Things Catch On combines fascinating research with powerful stories to show us why certain things