Social Media Marketing

5 Most Over-Done Social Media Marketing Posts

It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.

Before I continue, for further reading, check out my guide to social media marketing metrics and have a look at my book Conversation Is King which explains the key elements of content that generated comments and discussion.


Video Guide to Social Media Metrics

I’ve seen many businesses, both client side and agency working on social media campaigns, but not really paying enough attention to the metrics. This video guide is designed to get you thinking about what you measure, how you measure it and what it means.

Too many times, I’ve seen agency reports that simply post a list of activity and overall page likes, with no thought about engagement. To really report and learn from the reports, you must know what you want to get out of

Social Media Engagement

What Is The Core Element Every Engaging Social Media Campaign Has?

Building engagement is one of the key powers of a good social media marketing campaign, yet it can be one of the trickiest things to get right. It needn’t be though, as you’ll see in this article. There really is one key core element that you need to create an engaging campaign.

When I say engagement, I don’t mean meaningless likes. I don’t even mean shares. People can click like without thinking about it, based solely on the face value of the post. And shares

Instagram Storytelling

5 Tips for Great Storytelling through Instagram

Before starting this post, it’s important to point out that a new product isn’t really a great story. “We’ve got a new sandwich” isn’t a story. You wouldn’t go to your child’s bedroom to read a bedtime story, say “Here’s a new book I bought” then put it down and walk out, that’s not a story.

Storytelling can be a powerful tool for making things easier to remember, and puts the audience in a receptive mode. As Paul Smith, Author of Lead with a Story

Social Media Engagement

3 Reasons Why Nobody Comments on Your Content

The key to building a community centered around your business and values is creating content including Tweets, blog posts, imagery and videos that evoke discussion. One of the main characteristics of a community is communication, so to build a long-term social strategy you need to create discussion.

Obviously not all content is created with the goal of generating discussion, as it is also important for SEO and for increasing reach. This article doesn’t go into detail about SEO or increasing reach through viral marketing (for