You can win a copy of my book: Conversation is King. All you have to do is enter on Goodreads. The competition closes on 6th January 2018, so make sure you enter now! There are 2 copies up for grab, in print format.

Conversation is King is a simple guide to generating more comments and conversations around your content and ideas. Find out how to get more comments on your Facebook posts, how to get people responding to your Tweets, how to keep people talking to

With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.

Before thinking about promoting your posts, it’s important to think about the sort of posts you are posting. Some pieces of content seem to be better for generating discussion and ongoing engagement than others, and believe

It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.

Before I continue, for further reading, check out my guide to social media marketing metrics and have a look at my book Conversation Is King which explains the key elements of content that generated comments and discussion.

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