Free social media calendar

Social Media Content Calendar: Free Download

When planning your social media campaigns, you need to take into account external events, and stay organised. It can sometimes like juggling lots of balls. You need to cover everything that’s worth covering, without repeating and over doing certain post styles.

To help you to plan this out, cleanly and easily, I’ve created a content calendar template for you to download. When you open the file, you’ll see that there is space to put a theme in. This is the first thing you need to

How to get comments on your facebook posts

How to get more comments on your Facebook posts

With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.

Before thinking about promoting your posts, it’s important to think about the sort of posts you are posting. Some pieces of content seem to be better for generating discussion and ongoing engagement than others, and believe

Social Media Marketing

5 Most Over-Done Social Media Marketing Posts

It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.

Before I continue, for further reading, check out my guide to social media marketing metrics and have a look at my book Conversation Is King which explains the key elements of content that generated comments and discussion.


Video Guide to Social Media Metrics

I’ve seen many businesses, both client side and agency working on social media campaigns, but not really paying enough attention to the metrics. This video guide is designed to get you thinking about what you measure, how you measure it and what it means.

Too many times, I’ve seen agency reports that simply post a list of activity and overall page likes, with no thought about engagement. To really report and learn from the reports, you must know what you want to get out of

Social Media Engagement

What Is The Core Element Every Engaging Social Media Campaign Has?

Building engagement is one of the key powers of a good social media marketing campaign, yet it can be one of the trickiest things to get right. It needn’t be though, as you’ll see in this article. There really is one key core element that you need to create an engaging campaign.

When I say engagement, I don’t mean meaningless likes. I don’t even mean shares. People can click like without thinking about it, based solely on the face value of the post. And shares