Google

Google Brings Machine Learning to its Display Network

Google announced earlier this week that it is launching its new ‘Smart display campaigns’, utilising machine learning on its display network. Basically, this means better targeting, more targeted creative and in theory, better results in terms of acquisition, without the need to purchase expensive automation software.

According to Google’s blog from April 20th, the Smart display campaigns began rolling out to all advertisers on its display network. Google’s display network advertising is the option through Google Adwords that allows advertisers to bid for clicks on

Local Shops

Study Shows Internet Users Prefer To Find Local Products Through Search Engines

Whether looking to find a local restaurant, a dentist, a cafe or a dry cleaner, search engines are the key way for most consumers. In fact when people are shopping local, they are more likely to rely on search.

A new study, reported in eMarketer was conducted by Burke for the Local Search Association (LSA). The March 2017 survey found that eight out of 10 respondents in the United States said that their top choice among digital and non-digital sources to look up local business information was