Google announced earlier this week that it is launching its new ‘Smart display campaigns’, utilising machine learning on its display network. Basically, this means better targeting, more targeted creative and in theory, better results in terms of acquisition, without the need to purchase expensive automation software.

According to Google’s blog from April 20th, the Smart display campaigns began rolling out to all advertisers on its display network. Google’s display network advertising is the option through Google Adwords that allows advertisers to bid for clicks on