Leading on from the cultural quirks blog post, we look at a similar idea: trends and relevance. Rather than a numerical based theory, this is the idea that we look at people’s interests, the way they act and temporary trends in order to create effective marketing campaigns.
This can be behavioural trends, for example are people buying online? Are they listening to a certain type of music? Are they responsive to certain adverts? It could also be cultural trends around events, for example Christmas and