How to get people interested in a completely new and innovative product

If you have a completely new and innovative product or service, unlike anything else on the market, how do you get people interested in it? What is the first step in getting someone to want something they have lived without for so long, but you know will improve their life?

In my latest video, I discuss the importance of getting the positioning right for a new product, and how you can take it to market with confidence.

If you have any questions that you’d like answered

Unleash the power of free gifts to get more customers

In my latest digital marketing video I answer a question about using free gifts in the digital age as a loss leader in order to open up communication with potential customers, and gradually push them along the sales funnel towards being a high-spend customer.

If you have a marketing-related question that you’d like me to answer in my next video, please contact me.

International Digital Marketing eBook: : Free Download

Global reach with marketing, which has historically only been open to the rich, large corporations around the world is now open to everyone, but it is important to take into account the nature of global audiences. If you want to stand out, and really make an impact you need to keep your campaigns and communication relevant to the audience you are talking to.

In this free ebook, I discuss every aspect of international digital marketing: the key considerations including the cultural differences, technological differences and

Digital Marketing Trends

Trends and Relevance in International Digital Marketing

Leading on from the cultural quirks blog post, we look at a similar idea: trends and relevance. Rather than a numerical based theory, this is the idea that we look at people’s interests, the way they act and temporary trends in order to create effective marketing campaigns.

This can be behavioural trends, for example are people buying online? Are they listening to a certain type of music? Are they responsive to certain adverts? It could also be cultural trends around events, for example Christmas and

Cultural Differences

Cultural Differences & International Digital Marketing

Pepsi’s Blue Blunder

The global cola powerhouse Pepsi isn’t immune to an international blunder. The company lost its dominant market share to Coke in South East Asia when it changed the colour of its vending machines and drinks coolers from the deep “regal” blue to the lighter “ice” blue.

The change in colours wouldn’t raise eyebrows in the United Kingdom, Europe or United States, but Pepsi failed to take into account the cultural meaning of the new colour choice. In the South East Asian region, light