Here you can see the marketing books that I have written. I also offer a free sample here on my website.
Conversation Is King
Social Media Marketing
Why do some social media or blog posts evoke ongoing conversation, heated debate and countless replies, whilst others go largely unnoticed? Why do some marketing campaigns drive some to discuss the ideas on show and why do others simply generate likes, but no responses?
Using the seven elements as explained in this book, you can tailor your content and environment to create discussion. Conversation is key to growing your business or cause, no matter whether you are running a start-up, creating a political movement or running a multinational corporation.
Conversation is gives your customers and followers the feeling they are involved in something big.
Conversation really is king.