I’ve seen many businesses, both client side and agency working on social media campaigns, but not really paying enough attention to the metrics. This video guide is designed to get you thinking about what you measure, how you measure it and what it means.
Too many times, I’ve seen agency reports
Clients often ask me whether they should be blogging if they are a start-up business with a low budget. My answer is always “Yes. But…” because we have to take into account the outcome and the input. Is it really worth your time? Yes, it often is, but only if
Building engagement is one of the key powers of a good social media marketing campaign, yet it can be one of the trickiest things to get right. It needn’t be though, as you’ll see in this article. There really is one key core element that you need to create an
Before starting this post, it’s important to point out that a new product isn’t really a great story. “We’ve got a new sandwich” isn’t a story. You wouldn’t go to your child’s bedroom to read a bedtime story, say “Here’s a new book I bought” then put it down and
The key to building a community centered around your business and values is creating content including Tweets, blog posts, imagery and videos that evoke discussion. One of the main characteristics of a community is communication, so to build a long-term social strategy you need to create discussion.
Obviously not all content
Storytelling is a valuable skill. It brings people together, gets ideas across, entertains, informs, delights and excites. Many marketing experts discuss the importance of telling stories to get your message across, but how can it be done in the mobile world, with limited space and limited time?
Paul Smith is a