Patrick Macgougan29 Mar, 20170

5 Tips for Great Storytelling through Instagram

Before starting this post, it’s important to point out that a new product isn’t really a great story. “We’ve got a new sandwich” isn’t a story. You wouldn’t go to your child’s bedroom to read a bedtime story, say “Here’s a new book I bought” then put it down and

Patrick Macgougan29 Mar, 20170

3 Reasons Why Nobody Comments on Your Content

The key to building a community centered around your business and values is creating content including Tweets, blog posts, imagery and videos that evoke discussion. One of the main characteristics of a community is communication, so to build a long-term social strategy you need to create discussion.

Obviously not all content

Patrick Macgougan29 Mar, 20170

Storytelling Through Mobile: Interview with Paul Smith

Storytelling is a valuable skill. It brings people together, gets ideas across, entertains, informs, delights and excites. Many marketing experts discuss the importance of telling stories to get your message across, but how can it be done in the mobile world, with limited space and limited time?

Paul Smith is a

Patrick Macgougan29 Mar, 20170

Why Things Catch On: Interview with Jonah Berger

I previously owned a digital and mobile marketing blog- Go-Mash Mobile. When I worked there I was lucky enough to interview Jonah Berger, Marketing Professor at the Wharton School and bestselling author of Contagious: Why Things Catch On about the psychology behind sharing content, and whether mobile technology has changed the way that

admin29 Mar, 2017

Download a Sample Chapter of Conversation is King

A simple guide to generating more comments and conversations around your content and ideas.

As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success.