Building engagement is one of the key powers of a good social media marketing campaign, yet it can be one of the trickiest things to get right. It needn’t be though, as you’ll see in this article. There really is one key core element that you need to create an
Before starting this post, it’s important to point out that a new product isn’t really a great story. “We’ve got a new sandwich” isn’t a story. You wouldn’t go to your child’s bedroom to read a bedtime story, say “Here’s a new book I bought” then put it down and
The key to building a community centered around your business and values is creating content including Tweets, blog posts, imagery and videos that evoke discussion. One of the main characteristics of a community is communication, so to build a long-term social strategy you need to create discussion.
Obviously not all content
Storytelling is a valuable skill. It brings people together, gets ideas across, entertains, informs, delights and excites. Many marketing experts discuss the importance of telling stories to get your message across, but how can it be done in the mobile world, with limited space and limited time?
Paul Smith is a
I previously owned a digital and mobile marketing blog- Go-Mash Mobile. When I worked there I was lucky enough to interview Jonah Berger, Marketing Professor at the Wharton School and bestselling author of Contagious: Why Things Catch On about the psychology behind sharing content, and whether mobile technology has changed the way that
A simple guide to generating more comments and conversations around your content and ideas.
As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success.