As you no doubt know already, PPC advertising is one of the most powerful and scalable tools for any digital marketer. Budgets can be low or high and it is easy to see whether there is a good return on investment. Campaigns that do well and generate sales can be scaled
When I was growing up I lived in a small town in West Devon, in the South West of the United Kingdom. We were near to a ferry port that had services running to Bretagne in France, so that was the location of the majority of our family holidays.
With the growth of the internet, many barriers for international communication have dropped. We have seen websites that were designed in bedrooms reach millions of readers, YouTube stars have grown to stardom with no financial backing, Twitter users have Tweeted to hundreds of thousands with one relevant Tweet. It is
From traditional TV advertising to social media, storytelling is a hugely important part of marketing. Stories work as vessels for a message that really stay in the mind of the audience. They can get a message across in a tangible way and can be repeated and remembered easily.
Many psychology and
Search Engine Optimisation can be a difficult thing for small businesses to get their heads around. Many I’ve encountered here in Plymouth and through the rest of Devon have attempted it themselves, but many with very limited results. Some using tactics which would have worked well in years gone by,
Long gone are the years when only the rich businesses could afford advertising and long gone are the days when advertising involved throwing money and looking for a spike in sales to attribute to the whole campaign. Digital advertising (including pay per click) has created a system in that benefits