It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.
Retaining customers who have already purchased is often far cheaper than acquiring new customers, so it is important to look into creating a full customer retention strategy. Sometimes capturing data isn’t possible, but when it is, there are plenty of direct marketing tools like email, SMS and direct mail that
It all seems so simple: get some customers, obtain their email addresses, email them and get them to buy things over and over. Unfortunately, if it was that simple, everyone would be doing it. Actually, most are doing it, but it’s not working. If it worked, we’d struggle to keep our
Think back ten years and think about the consumer technology on offer. No doubt it’s vastly different to the current offering. Now think back another ten years and it’s no doubt even more different.
Technology has changed the way we communicate with each other, the way we plan our lives and
Google announced earlier this week that it is launching its new ‘Smart display campaigns’, utilising machine learning on its display network. Basically, this means better targeting, more targeted creative and in theory, better results in terms of acquisition, without the need to purchase expensive automation software.
According to Google’s blog from
Whether looking to find a local restaurant, a dentist, a cafe or a dry cleaner, search engines are the key way for most consumers. In fact when people are shopping local, they are more likely to rely on search.
A new study, reported in eMarketer was conducted by Burke for the Local Search