Blog

Patrick Macgougan13 Nov, 20170

How do I get more comments on my Facebook posts?

In my latest video, I discuss the ways in which you can get more comments on your Facebook posts. These techniques aren’t aimed at getting simple competition entry style comments, but are aimed at creating ongoing discussion and a real community of people who are interested in your product, service

Patrick Macgougan9 Nov, 20170

International Digital Marketing eBook: : Free Download

Global reach with marketing, which has historically only been open to the rich, large corporations around the world is now open to everyone, but it is important to take into account the nature of global audiences. If you want to stand out, and really make an impact you need to

Patrick Macgougan7 Sep, 20170

Trends and Relevance in International Digital Marketing

Leading on from the cultural quirks blog post, we look at a similar idea: trends and relevance. Rather than a numerical based theory, this is the idea that we look at people’s interests, the way they act and temporary trends in order to create effective marketing campaigns.

This can be behavioural

Patrick Macgougan1 Sep, 20170

Social Media Content Calendar: Free Download

When planning your social media campaigns, you need to take into account external events, and stay organised. It can sometimes like juggling lots of balls. You need to cover everything that’s worth covering, without repeating and over doing certain post styles.

To help you to plan this out, cleanly and easily,

admin15 Aug, 20170

Cultural Differences & International Digital Marketing

Pepsi’s Blue Blunder

The global cola powerhouse Pepsi isn’t immune to an international blunder. The company lost its dominant market share to Coke in South East Asia when it changed the colour of its vending machines and drinks coolers from the deep “regal” blue to the lighter “ice” blue.

The change in

Patrick Macgougan28 May, 20170

How to get more comments on your Facebook posts

With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.

Before thinking