In my latest video, I discuss the ways in which you can get more comments on your Facebook posts. These techniques aren’t aimed at getting simple competition entry style comments, but are aimed at creating ongoing discussion and a real community of people who are interested in your product, service
Global reach with marketing, which has historically only been open to the rich, large corporations around the world is now open to everyone, but it is important to take into account the nature of global audiences. If you want to stand out, and really make an impact you need to
Leading on from the cultural quirks blog post, we look at a similar idea: trends and relevance. Rather than a numerical based theory, this is the idea that we look at people’s interests, the way they act and temporary trends in order to create effective marketing campaigns.
This can be behavioural
When planning your social media campaigns, you need to take into account external events, and stay organised. It can sometimes like juggling lots of balls. You need to cover everything that’s worth covering, without repeating and over doing certain post styles.
To help you to plan this out, cleanly and easily,
Pepsi’s Blue Blunder
The global cola powerhouse Pepsi isn’t immune to an international blunder. The company lost its dominant market share to Coke in South East Asia when it changed the colour of its vending machines and drinks coolers from the deep “regal” blue to the lighter “ice” blue.
The change in
With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.