Blog

admin15 Aug, 20170

Cultural Differences & International Digital Marketing

Pepsi’s Blue Blunder

The global cola powerhouse Pepsi isn’t immune to an international blunder. The company lost its dominant market share to Coke in South East Asia when it changed the colour of its vending machines and drinks coolers from the deep “regal” blue to the lighter “ice” blue.

The change in

Patrick Macgougan28 May, 20170

How to get more comments on your Facebook posts

With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.

Before thinking

Patrick Macgougan15 May, 20170

5 Most Over-Done Social Media Marketing Posts

It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.

Before I

Patrick Macgougan2 May, 20170

5 Ways to Retain Your Customers

Retaining customers who have already purchased is often far cheaper than acquiring new customers, so it is important to look into creating a full customer retention strategy. Sometimes capturing data isn’t possible, but when it is, there are plenty of direct marketing tools like email, SMS and direct mail that

Patrick Macgougan28 Apr, 20170

5 Common Email Marketing Mistakes

It all seems so simple: get some customers, obtain their email addresses, email them and get them to buy things over and over. Unfortunately, if it was that simple, everyone would be doing it. Actually, most are doing it, but it’s not working. If it worked, we’d struggle to keep our

Patrick Macgougan27 Apr, 20170

The Technology Barrier for International Digital Marketing

Think back ten years and think about the consumer technology on offer. No doubt it’s vastly different to the current offering. Now think back another ten years and it’s no doubt even more different.

Technology has changed the way we communicate with each other, the way we plan our lives and