Leading on from the cultural quirks blog post, we look at a similar idea: trends and relevance. Rather than a numerical based theory, this is the idea that we look at people’s interests, the way they act and temporary trends in order to create effective marketing campaigns.
This can be behavioural
When planning your social media campaigns, you need to take into account external events, and stay organised. It can sometimes like juggling lots of balls. You need to cover everything that’s worth covering, without repeating and over doing certain post styles.
To help you to plan this out, cleanly and easily,
Pepsi’s Blue Blunder
The global cola powerhouse Pepsi isn’t immune to an international blunder. The company lost its dominant market share to Coke in South East Asia when it changed the colour of its vending machines and drinks coolers from the deep “regal” blue to the lighter “ice” blue.
The change in
With Facebook’s post boosting feature, it’s easier to get your posts out to more people for a small fee, however, if your content isn’t the sort of content that really drives engagement, you’ll struggle to increase the amount of comments you receive, even if you promote it to thousands.
It’s important to measure your social media marketing efforts and use metrics like post engagement, clicks and shares as well as follower growth. However, it’s even more important to look behind the metrics. What I mean here is that a like and a comment may not mean real engagement.
Retaining customers who have already purchased is often far cheaper than acquiring new customers, so it is important to look into creating a full customer retention strategy. Sometimes capturing data isn’t possible, but when it is, there are plenty of direct marketing tools like email, SMS and direct mail that